10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Zimbabwe’s Delta Corporation boosts SABMiller’s strong volumes
Sales, excluding acquisitions and disposals, rose 7% in the first three months of the fiscal year on a constant currency basis, boosted by price increases and more purchases of higher-priced products. Sales per hectoliter were up 2%.
Lager and soft drinks volumes rose 5%, compared with a 1% drop a year earlier.
Zimbabwe's lager volumes grew 28% on an organic basis following capacity upgrades in the prior year. Castel delivered lager volume growth of 9%. Soft drinks volumes grew by 9% on an organic basis with solid performances in Ghana and Zimbabwe, and from our associate Castel.
SABMiller restarted reporting the results of its Zimbabwe associate, Delta Corporation Limited with effect from April 1 2010. SABMiller had stopped including Zimbabwe results in 2006 because of the country's deteriorating economy.
SABMiller resumed reporting due to "the effective 'dollarisation' of the economy in 2009, the end of hyperinflation and the stabilisation of the Zimbabwean economy.
"All credit goes to the Delta management team, whose efforts in keeping the business running in the last few years have been little short of heroic," said Mark Bowman, managing director of SABMiller Africa when he announced the resumption of reporting Zimbabwe results.
Delta, in which SABMiller Africa now holds a 36 percent interest, is a significant contributor to SABMiller's Africa operations.
Its key lager brands include Castle Lager, Eagle, Lion Lager, Carling Black Label, Golden Pilsener and Bohlinger's.
Its soft drinks portfolio includes a range of Coca-Cola brands and it also manufactures Chibuku, the market leader in the traditional sorghum beer category.
SABMiller, the world's largest brewer, said on Thursday that sales improved in the first half of its financial year thanks largely to strong gains in developing countries. In a trading update for the first quarter ended 30 June 2011, the company said on an organic basis, both lager and soft drinks volumes grew by 5%.
SABMiller is one of the world's largest brewers with brewing interests and distribution agreements across six continents.
The group's wide portfolio of brands includes premium international beers such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch, as well as leading brands such as Aguila, Castle, Miller Lite, Snow and Tyskie. SABMiller is also one of the world's largest bottlers of Coca-Cola products.
In the year ended March 31 2010, the group reported US$3 803 million adjusted pre-tax profit and group revenue of US$26 350 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.
25 Jul. 2011