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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Beer-in-PET market to reach 7.7 billion bottles by 2015: study

Despite wobbles in the China/Asia market, global PET beer bottle consumption is forecast to grow at an annual growth rate of more than five per cent to reach 7.7 billion bottles by 2015, according to a new study published by market research firm Pira International.
According to the UK-based company's "Future of Beer in PET Packaging" study, PET beer bottle consumption totaled 6.0 billion units in 2010, which represents two per cent of the 293 billion world beer packaging market volumes. Going forward, one of the main drivers will be market penetration into areas not suitable for glass, Pira said.
In Asia-Pacific, China will lead demand for beer in PET, but here, PET beer bottle growth has been generally lower than was originally anticipated, Pira said.
How will other regions fare? Western Europe is forecast to grow PET beer bottle consumption at a relatively low rate. North America and South and Central America are forecast to show growth in PET beer bottle consumption during the period 2010-15, but from a very low base.
"Central and Eastern Europe is the dominant market for PET beer bottles, and the region is expected to show good growth for beer in PET going forward, but at rates lower than the 2003-08 pre-recession era," Pira said. "This is largely explained by growing market maturity and the imposition of higher taxes on beer in Russia and Ukraine."
"PET is showing increased demand from a number of different categories including juices and nectars, ready-to-drink teas, functional drinks, flavoured waters and beer. PET bottles are convenient, practical, lightweight and unbreakable," said Pira's Adam Page. "However, many brand owners remain reticent when it comes to using PET packaging for beer. Despite not taking off on a large scale in many traditional beer-drinking countries, there is still a huge amount of interest in the potential for beer in PET due to the perceived advantages. New technologies are helping challenge some negative perceptions and create opportunities for brewers, brand owners, packaging converters and suppliers."

26 Jul. 2011



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