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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Shivsu Canada forms JV with Belgian brewery equipment firm

Shivsu Canada Pure Fillers (SCPF), an India-based manufacturer of integrated botlled water solutions, has created a joint venture with Belgium-based brewery equipment company, PRODEB Brewery & Technology, in attempt to capitalize on the growing beer market in India.

Shivsu, which plans to capitalize on the opening of micro brewery licenses by the Government in several states in India, expects to invest nearly INR2 crores ($20m) in each brewery and establish about 100 micro breweries by the end of fiscal year 2011-12.

The Indian company has plan to launch, in addition to regular lager or ales, various flavors of beers such as Apple, Peach, Litchi, Kriek and Chocolate through these micro breweries and brewpubs.

The company will also produce Stout beers, Artizanal beers as well as a special beer for women in the offing. The alcohol level present in the micro brewery / brewpubs is said to range from 3% to 8%.

SCPF technical director Sushilkumar Eashwaran said the Indian market for different types of beers available in Europe is still at a growing stage in India.

"America / Europe have more than 2500 micro breweries / brewpubs and we expect the same numbers in India in the coming years," Eashwaran said.

The business activities of SCPF, a member company of business conglomerate Shivsu Group, include Pet Bottle Blowing Machine, Pet Bottle Rinser Filller Capper, Galsss Bottle Washer Filler Capper, Polycarbonate Washer Filler Capper and Liquor and Beverage Packaging Machinery.

26 Jul. 2011



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