Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
World beer output grows 1.6% in 2010
In Europe, output is down for the third year in a row, this time by twelve million hectolitres, taking it to 542 million hectolitres. There has been a sharp decline in production in Russia, Germany (-2.4 million hectolitres), Romania, the Czech Republic and the Netherlands. In contrast, output in Poland increased by 1.7 million hectolitres.
On the American continent, North and Central America experienced a slight decrease in output: the main fall in production was in the USA and Mexico. The large increase in output of seven million hectolitres in Brazil was decisive for growth in South America.
As in previous years, the beer market in Asia boomed. With an increase of more than 34 million hectolitres, output was up by almost six percent. Output increased by almost 25 million hectolitres in China alone, which gives it an 86% share in world growth. A considerable increase in output of almost four million hectolitres was also recorded in Vietnam.
Africa saw production increase by 7.2 million hectolitres. An output increase of 7.2 percent meant that Africa was simultaneously the continent with the highest growth rate. The result was contributed to by Nigeria, where output grew by 1.6 million hectolitres, Zimbabwe, with production up by around a million hectolitres, and South Africa, where 0.8 million hectolitres more were produced.
In 2010, almost 92% of total world beer output was brewed in the 40 main beer-producing countries. The world’s top beer-producing country is and remains China, with an output of more than 448 million hectolitres, followed by the USA. Third place goes to Brazil, pushing Russia back into fourth place. As in the previous year, Germany, with beer output of around 95.7 million hectolitres, is number five in the international rankings.
Five brewing groups account for 50% of world beer production
Almost half of the world beer market is dominated by the five major brewing groups AB InBev, SABMiller, Heineken, Carlsberg and China Resource Brewery Ltd..
Only three German groups take their place among the 40 biggest brewing groups: the Radeberger Group in 20th place, Oettinger in 34th place and the Bitburger brewing group in 37th place. The world market share of these three groups together is just 1.5%.
27 Jul. 2011