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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

China Resources to buy domestic retailer for $573 mln

China Resources Enterprise Ltd , the country's biggest supermarket operator and top beer maker, said on Friday it plans to buy domestic retailer Jiangxi Hongkelong Department Store for 3.69 billion yuan ($573 million).

In a filing with the Hong Kong stock exchange, China Resources said it would finance the acquisition by cash in four installments.

"The acquisition of the target Company will enable the company to increase ... market share in retail business," China Resources said.

The target company, based in the southeast Chinese province of Jiangxi, had an after-tax profit of 93 million yuan in 2010, up from 18 million yuan the previous year. As of the end of last year, it had audited net asset value of 230 million yuan.

In May, China Resources' Chief Financial Officer Frank Lai said the company was looking at 6-7 deals in China in areas including breweries, supermarkets and beverage to tap China's rising consumer demand.

China Resources produces China's top beer brand, Snow, with one of the world's largest brewers SABMiller Plc . ($1 = 6.443 Chinese Yuan)

1 Aug. 2011



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