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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.


Earnings Preview: Molson Coors

Molson Coors Brewing Co. is expected to update investors on the global beer market and commodity prices when it reports its second-quarter results before the stock markets open Tuesday.

WHAT TO WATCH FOR: An update on the beer market.

Molson Coors, like most brewers, is struggling with softer beer sales as consumers cope with unemployment and a tough economy. That is particularly pronounced for Molson Coors, whose core customers, men under 28, are seeing particularly high unemployment.

The company, which makes Coors Light, Molson Canadian, Carling, Blue Moon and Keystone Light, reported last quarter that its worldwide beer volume was down 1.5 percent from a year earlier.

The company has benefited from MillerCoors, its joint venture with SABMiller PLC, which sells both companies' brands in the U.S. That unit has tried to encourage sales of some of its higher-priced niche beers.

Molson Coors' troubles are compounded by higher fuel and ingredient costs, which are affecting nearly all consumer product makers.

WHY IT MATTERS: Because the company, based in Denver, is one of the nation's largest brewers, its results highlight issues in the industry and provide insight into consumer trends that fuel the larger economy.

WHAT'S EXPECTED: Analysts expect the company to report adjusted earnings of $1.30 per share on revenue of $958.5 million.

LAST YEAR'S QUARTER: Last year, Molson Coors earned $237.8 million, or $1.27 per share. Excluding one-time items, the company earned $1.25 per share. Molson Coors reported revenue of $888.3 million.

Associated Press

1 Aug. 2011



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