The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Grain values drop in latest CWB PRO for 2011-12
The barley price structure in 2011-12 will be set by exports available from the Black Sea region. Ukraine, the largest of the Black Sea exporters, will help cover demand from the Middle East this year, but is forecast to increase exports by only 800 thousand tonnes. Tight supplies in Europe and Canada will help prices remain firm until January, when new-crop barley supplies become available from Australia and Argentina, which are both forecast to have large barley crops. The world’s largest feed buyer, Saudi Arabia, is showing signs of tight barley supplies and is forecast to increase its feed barley demand moving into 2011-12. If this demand is realized it will help mitigate the downside price impact. Like the other return projections this month, barley is being impacted by the strong Canadian dollar.
The weather market in Europe has subsided and prices have made their inevitable corrections over the last month and a half. Prices decreased by $50 to $70 U.S. before levelling off when end users stepped in to take further coverage. Lower European production estimates and reduced planted area in North America have decreased the potential supply of malting-quality barley, keeping prices volatile over the last month. Now that harvest has begun in the Northern Hemisphere, the focus will switch from overall production size to quality results. New-crop malting barley supplies are highly dependent on harvest weather, and prices will remain volatile as we move into August and September. Prices are expected to remain firm until January when production in Australia and Argentina is expected to cause a decrease in values. The overall supply of malting-quality barley from these two countries is expected to be large, as Southern Hemisphere production typically has less quality risk than in the Northern Hemisphere.
1 Aug. 2011