Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Asahi To Unload Stake In China’s Hangzhou Beer To Local Brewer
The Japanese brewer will hand over the shares, which are held by a Hong Kong subsidiary, to joint venture partner China Resources Snow Breweries (China) Investment Ltd. It will also sell its stake in Hangzhou Beer's production subsidiary, Zhejiang Xihu Beer Asahi Co., to the Beijing-based brewer.
The total value of the sale is 300 million yuan, or roughly 3.7 billion yen. The transfer of shares is expected to be completed by the end of September.
Asahi invested in Hangzhou Beer in 1994 to bolster its Chinese operations. China Resources Snow Breweries took a 45% interest in the firm last November by buying stock through a public bidding process.
Talks were then held toward creating a three-way partnership between Asahi, China Resources Snow Breweries and Tsingtao Brewery Co. -- a rival of China Resources Snow Breweries that is 20%-owned by Asahi. However, these negotiations apparently fell through.
In a statement, Asahi said it is selling off the Hangzhou Beer shares because "continuing the current management amid an unstable shareholder situation would lead to a decline in corporate value."
In addition to its stake in Tsingtao Brewery, Asahi has four beer-making facilities in the Chinese cities of Beijing, Yantai, Shenzhen and Hangzhou. By withdrawing from management of Hangzhou Beer, Asahi will lose sales volume equivalent to slightly more than 10% of the total for its four Chinese facilities.
3 Aug. 2011