Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Molson Coors 2Q profit falls on higher costs
Still, company officials said that Molson Coors is performing quite well despite the larger macroeconomic picture, which including economic woes in U.S. The company said it has been able to gain market share in the U.S. and overseas.
"The external world is what it is," said Molson Coors CEO Peter Swinburne. "But there are a lot of things we are going on internally that we are doing to reach consumers."
Beer makers have been struggling for some time with weak sales volume as consumers grapple with the impact of the tough economy. That problem has been compounded by escalating fuel, packaging and ingredient costs, which are affecting nearly all consumer product makers.
Molson Coors has been particularly hard hit by the U.S. economic downturn as its core customer -- men under the age of 28 -- are seeing particularly high unemployment. The situation worsened during the quarter as unemployment and gas prices ticked up.
To weather the downturn, Molson Coors, which said costs for the quarter were higher than it anticipated six months ago, continued to keep a tight lid on its spending. The company had been using that cost-cutting strategy in the past few quarters to remain profitable.
And like many other companies, Molson Coors has looked to increase its presence overseas as a way to bolster its business at a time when U.S. consumers' spending remains conservative. While the company said it increased its market share in the U.S. slightly, it had bigger gains in places such as U.K. during the period.
The company also increased its push into emerging markets. In India, it purchased a controlling stake in a joint venture during the period. In China, it introduced Coors Light during the quarter.
However, Molson Coors' heavy investment in its overseas business also hurt its bottom line during the period.
Molson Coors reported that it earned $222.8 million, or $1.18 per share, for the period ended June 25. That's down from $237.2 million, or $1.27 per share, a year ago. Revenue rose 6 percent to $933.6 million.
Analysts had expected the company to earn $1.29 per share on revenue of $958.5 million, according to data from FactSet.
Shares of the company fell 30 cents to $44.33.
Molson Coors also said Tuesday that it will buy back up to $1.2 billion shares. The new repurchase program, approved by Molson Coors' board, is expected to span three years.
3 Aug. 2011