Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
SABMiller plc To Open New Brewery
The new brewery will involve a 220 000 hectolitre plant, a bottling plant for 750ml recyclable bottles and a warehouse.
The new SABMiller plc (LON:SAB) brewery is expected to create some 150 new permanent jobs.
Cobus Bruwer, SABMiller plc (LON:SAB)’s representative in Namibia, said that, “SABMiller plc (LON:SAB) remains committed to the brewery. The plant would initially have been built in the Okahandja region of the Otjizondjupa province.this region was still the main option, but to ensure that SABMiller plc (LON:SAB) gained optimal benefit from the brewery other areas, such as Tsumeb, Oshakati and Ondangwa, were also being considered. SABMiller plc (LON:SAB)’s business plan targets the Namibian market and thus not necessarily exports. SABMiller plc (LON:SAB)’s strategy is to increase its footprint in developing countries. Two challenges are water, electricity and competition from Nambrew, which is already well established in the market. The availability of water and electricity are central to a final decision on where to build the brewery”.
SABMiller plc (LON:SAB) stocks stood at 2283 at the end of the last trading session.
3 Aug. 2011