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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.


US. Budweiser can redesigned

Budweiser is getting a new look as its parent company tries to revive weak sales in the U.S.

Budweiser New LabelAnheuser Busch unveiled a bolder, sleeker design for its cans Wednesday that puts a heavy emphasis on the "bowtie" design it has made a focus in recent marketing.

It's the 12th redesign since Anheuser-Busch began offering Budweiser in cans in 1936.

The new cans will appear in the U.S. in coming weeks and in other countries later this year as the brewer tries to build the iconic U.S. brand's sales in emerging markets.

Budweiser is one of the world's best-selling beers and a top brand for parent company Anheuser-Busch InBev SA. But, like many competitors, its sales have suffered in the U.S. as consumers have faced high unemployment. Recent employment trends are particularly hard on its core customers — young men.

The company said last quarter that it had sold 2.3 percent less Budweiser worldwide primarily because of a drop in the U.S. Its volume rose in some international markets. Anheuser-Busch joins many U.S. consumer product makers in looking for growth among the burgeoning middle class in emerging markets.

The brewer introduced Budweiser to Russia in 2010, is expanding its business in China and plans to take the brand in Brazil in 2012.

"The new design is the latest in one of many steps to reinforce Budweiser as a truly global brand," said Rob McCarthy, vice president of Budweiser.

Anheuser-Busch InBev, the world's largest brewer, reports its quarterly results next week.

Its top competitor in the U.S., Molson Coors Brewing Co. reported Tuesday that its second-quarter profit fell because price increases it made this year weren't enough to offset cost increases and a drop in sales and volume.

Brewers are struggling with higher costs for ingredients, packaging and fuel. Anheuser-Busch InBev also has raised prices to offset those increases.

Associated Press

4 Aug. 2011



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