Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Judge Suspends Purchase Of Brazil Brewer
In a court ruling obtained Friday by The Associated Press, Judge Juliana Bicudo accepted the request for an injunction against the transaction filed by Schincariol minority shareholders Gilberto, Daniela and Jose Augusto Schincariol. The three siblings own 49.55 percent of the company's shares.
Under the deal announced earlier this week, Kirin was to acquire the 50.45 percent stake in the beer maker controlled by brothers Alexandre and Adriano Schincariol, who are cousins of the three minority shareholders.
According to the injunction request, the transaction ignored the rights of first offer and first refusal to which shareholders are entitled.
Cristiano Zanin Martins, the attorney for the minority shareholders, has said his clients have the wherewithal to match Kirin's bid.
In her ruling Judge Bicudo said Alexandre and Adriano Schincariol must deliver all the documents pertaining to the deal so she can decide its legality. She's expected to announce her decision in 30 days.
The attorneys of the two majority shareholders said they would not comment on Bicudo's ruling.
The deal with Kirin would be one of the largest overseas takeovers by a Japanese company this year and would advance Kirin's efforts to find new growth overseas to offset a shrinking population at home.
Kirin aims to generate 30 percent of its sales and profits from outside Japan by 2015. In 2009, it bought full control of major Australian brewer Lion Nathan Ltd. and almost half of San Miguel Brewery Inc. of the Philippines.
With Schincariol, Kirin hopes to gain a foothold into South America's biggest economy, where the beer and soft drink markets are worth an estimated 3 trillion yen ($38.8 billion) each.
Schincariol is the second-largest beer producer in Brazil, known for brands such as Nova Schin, Devassa and Bem Loura. It also ranks third in the country's carbonated soft-drinks market.
It owns 13 factories and a nationwide distribution network in Brazil.
9 Aug. 2011