10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
SAB Appoints Former Mvelaphanda CEO As Executive Director
Ms Cuba is the immediate past Group CEO of Mvelaphanda Group Limited, one of South Africa's leading black-owned investment companies.
In her position at SAB, Ms Cuba will work closely with the company's Chairman and Managing Director, Norman Adami and other executive directors, in giving impetus to selected aspects of the business strategy.
Mr Adami says: "In the past two years we have radically increased the rate at which SAB transforms to become a model competitor, delivering a step change in virtually every area of our business. Yolanda joining the business is part of this transition into the next phase."
Ms Cuba brings with her a wealth of management and leadership experience rooted in her strong investment and financial background.
"During her tenure with the Mvelaphanda Group, Yolanda has proven her ability to facilitate dramatic results and deliver innovative solutions to complex issues," says Mr Adami.
Ms Cuba says: "This is an exciting next step for me after the successful restructuring of Mvela Group. It's indeed an honor and a privilege to be asked to contribute to the continuing growth and development of such an impressive business. I look forward to working with Norman and the team".
Ms Cuba is a chartered accountant by profession and holds a Bachelor of Commerce (Statistics) from the University of Cape Town and a Bachelor of Commerce Honours degree in Accounting from the University of Natal.
In 2006, she was recognised as the Top Empowered Business Women of the Year by Top Companies and was awarded a Youth Excellence Award by the Black Management Forum in 2007. The World Economic Forum selected her as one of the Young Global Leaders.
Ms Cuba joined Mvelaphanda's Corporate Finance Division in 2003 and was appointed deputy CEO later that year. At the age of 29, she became one of the youngest CEO's of a JSE-listed company.
12 Aug. 2011