10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
BRAZIL: AmBev reports positive Q2 and H1 2011 results
First half of 2011
AmBev (Latin America North America + South America + Canada) recorded EBITDA (earnings before interest, taxes, depreciation and amortization) of $ 5.7 billion in the first six months of 2011, 10.9% higher than in the same period in 2010. Net income in H1 was $ 4 billion, a growth of 21.1% year-on-year. Normalized earnings per share until June was R $ 1.26, a figure 20.8% higher than in the first half of 2010.
Total sales volume decreased organically by 0.3% year-on-year and reached 77 million hectoliters. Volume of beer sales dropped by 0.2% while volumes of CSD (non-alcoholic and non-carbonated) fell by 0.8%. Net sales increased organically by 8.5% and totaled U.S. $ 12.4 billion in H1 2011.
Second quarter 2011
In the second quarter of 2011 AmBev’s (Latin America North America + South America + Canada) net income was R $ 1.8 billion, 20.4% higher than in the same period of 2010. Normalized EBITDA for the second quarter recorded organic growth of 9% over the same period last year, ending the period at U.S. $ 2.6 billion. Total sales volume decreased by 0.9% to 36.2 million hectoliters of beverages. Of this 26.1 million hectoliters of beer were sold.
Brazil – first half of 2011
AmBev in Brazil reached a normalized EBITDA of R $ 4.2 billion, representing an organic growth of 10.7% compared to the first six months of 2010. Up to June, net income was R $ 8.5 billion, an organic increase of 7.3%. Total volume of beverage sales in the country reached 52.5 million hectoliters in the semester, an organic decline of 1.3%.
Beer volume decreased by 1.1%, reaching 39.2 million hectoliters. Revenues from beer amounted to R $ 7.1 billion, representing an organic growth of 8.8%. EBITDA was R $ 3.6 billion, up 11.7% organic.
Brazil – second quarter of 2011
In the second quarter AmBev in Brazil reached a normalized EBITDA of $ 1.85 billion, representing an organic growth of 9.9% compared to the same period last year. Net income was R $ 3.9 billion, up 4.3%.
Total sales volume in Brazil in the second quarter of this year fell by 1.6% totaling 25 million hectoliters.
Beer sales volume was 18.4 million hectoliters, down 2.6%. Net income grew 5.3%, reaching R $ 3.2 billion. The average market share in the Brazilian beer market in the quarter was 69%.
AmBev said it keeps its plan to invest up to $ 2.5 billion in Brazil to expand its production capacity and meet demand for short and medium term.
13 Aug. 2011