10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Philippines’ San Miguel H1 net jumps 72 pct, eyes new projects
* Says oil refinery, power ventures fuel 168 pct revenue jump
* Company eyes new infrastructure, power ventures
Philippine food-to-power conglomerate San Miguel Corp's first half net income jumped 72 percent as the power and oil refinery ventures it entered into in the last three years boosted group revenue.
San Miguel, the dominant food and beverage producer for decades before becoming the country's biggest power player, said on Friday it was selling part of its stake in Manila Electric Co to its food arm San Miguel Pure Foods for 13 billion pesos ($305 million).
"We are continuously benefitting from our strategic shift to high-growth businesses," company chairman Eduardo Cojuangco said in a statement. "We are confident we can bring in more value to our shareholders from the company's ongoing diversification."
The group would still pursue a public offering later this year for its power subsidiary SMC Global Power Holdings Corp, it said.
The results came after a volatile week for markets that saw the country's main stock index fall to a near two-month low on Wednesday, before paring its losses later to end the week 2.6 percent lower.
On Thursday, San Miguel reiterated it would take part in the 1.6 billion pesos auction of an expressway venture, the first in the government's list of priority projects.
San Miguel Corp reported net income of 10.8 billion pesos in the first half of 2011, up 72 percent from a year ago, on the back of a 168 percent jump in revenues fuelled mainly by its oil refinery unit Petron Corp and power ventures under SMC Global Power.
Petron and SMC Power together make up nearly two-thirds of the group's revenue.
Q2 NET PROFIT UP
Its first-half results meant it reported net profit of 3.66 billion pesos in the second quarter, up about 8 percent from a year ago, given it had earlier reported January-to-March income of 7.14 billion pesos, based on Reuters' calculations.
Year-ago results reflect strong earnings fuelled by spending related to the May 2010 presidential polls.
Analysts had expected San Miguel to post net income of 6.0 billion pesos in the second quarter, and 22.1 billion pesos for the entire year, up 10 percent from 2010.
Its flagship firm San Miguel Brewery , part owned by Japan's Kirin Holdings , had operating income of 10.2 billion pesos in the first half, up 8 percent from a year earlier. The company did not provide net profit details.
San Miguel shares gained 1.6 percent on Friday in broader market up 0.2 percent .
The shares have lost more than a quarter of its value this year, compared with the market's 2.6 percent gain, partly due to a selldown of its shares following its equity and debt sale in May in which the company offered shares at a steep discount to the market price. ($1 = 42.560 Philippine Pesos)
13 Aug. 2011