Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Paulaner Joins The Canning Revolution
Paulaner is featuring the Oktoberfest Wiesn cans, arriving fresh from the Motherland of Munich, Bavaria, Germany as we speak. Available in both a 5 Pack as a Can/Mug Set and also the ?Ultimate 6 Pack? as a pack of 6 x 1 Liter Cans. A special pack for any Oktoberfest celebration the Wiesn Can/Mug Set retails for $10.99 to $11.99 with it?s counterpart the Can without the Mug retailing for around $5.99 to $6.99
Attracted to Blondes?… The Paulaner Wiesn is a smooth easy drinking German Blonde Lager topping out at 6.0% ABV. Imported to Bring the authenticity of Oktoberfest to the United States. Americans will be able to enjoy the same beer served in the tents of the Munich Oktoberfest. The Munich Oktoberfest grounds are known as Theresa?s Meadows or ?Theresienwiese? which is where millions of Liters are enjoyed each year.
If one prefers brunettes, the number one selling Oktoberfest Bier Paulaner?s Oktoberfest-Maerzen is available as well in 6 Pack and 12 Pack Bottles. The Oktoberfest-Maerzen is 5.8% ABV and full of flavor. A well balanced roasted Bier with hints of toffee and a zesty lingering hop flavor will Bring home the Oktoberfest!
The 16-18 day party in Munich attracts more than six million people every year that consume 1.6 million gallons of beer, 200,000 pairs of pork sausage, and 485,000 spit-roasted chickens during the two-week festival. If it is not in your plans to be in Munich this Oktoberfest, enjoy the least expensive trip to Munich with Paulaner?s Wiesn (Blonde) or the Oktoberfest-Maerzen (Brunette).
17 Aug. 2011