Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
US. New Committee Created for Brewpubs
The May/June Industry Review issue of The New Brewer reports that in 2010, 1,033 of the 1,716 craft brewers in the United States were brewpubs (approx 60%). Last year, brewpubs produced 752,118 barrels of craft beer, and grew close to 7% from the year before. The average brewpub produces about 728 barrels of craft beer a year. This size, and unique challenges that members face spurred the creation of this member committee which focuses specifically on the topics and issues facing these small businesses.
The committee will meet on a month to month basis and, thus far, have already provided input aimed at selection of feature topics for the January/February (Brewpubs) issue of The New Brewer. The Committee has also identified server training as a key area that the Brewers Association can assist brewpub members better, and points to tools already available to members of the Association as valuable to Brewpubs.
Brewpubs Committee Members Include:
Free State Brewing Co.
Elysian Brewing Co.
Standing Stone Brewing Co.
Craft Works Brewery Restaurant Group
Iron Hill Brewery & Restaurant
Red Eye Brewing Co.
Hopworks Urban Brewery
Matt Brewing Co.
Magnolia Pub and Brewery
Freetail Brewing Co.
Moon River Brewing Co.
Moon River Brewing Co.
Pagosa Brewing Co.
Squatters Pub Brewery/Salt Lake Brewing Co.
17 Aug. 2011