The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
US. New Committee Created for Brewpubs
The May/June Industry Review issue of The New Brewer reports that in 2010, 1,033 of the 1,716 craft brewers in the United States were brewpubs (approx 60%). Last year, brewpubs produced 752,118 barrels of craft beer, and grew close to 7% from the year before. The average brewpub produces about 728 barrels of craft beer a year. This size, and unique challenges that members face spurred the creation of this member committee which focuses specifically on the topics and issues facing these small businesses.
The committee will meet on a month to month basis and, thus far, have already provided input aimed at selection of feature topics for the January/February (Brewpubs) issue of The New Brewer. The Committee has also identified server training as a key area that the Brewers Association can assist brewpub members better, and points to tools already available to members of the Association as valuable to Brewpubs.
Brewpubs Committee Members Include:
Free State Brewing Co.
Elysian Brewing Co.
Standing Stone Brewing Co.
Craft Works Brewery Restaurant Group
Iron Hill Brewery & Restaurant
Red Eye Brewing Co.
Hopworks Urban Brewery
Matt Brewing Co.
Magnolia Pub and Brewery
Freetail Brewing Co.
Moon River Brewing Co.
Moon River Brewing Co.
Pagosa Brewing Co.
Squatters Pub Brewery/Salt Lake Brewing Co.
17 Aug. 2011