Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Plze?sk? Prazdroj has a New Marketing Director
Karel Kraus (33) joined the team of Plze?sk? Prazdroj in 2003, and over time has taken part in managing the Velkopopovick? Kozel, Birell, Radegast, Pilsner Urquell, and Master brands. Prior his engagement with the brewery, he had an internship at the Brand Management department at the worldwide headquarters of Deutsche Telekom AG in Germany. In 2001, he graduated from the Economics school of the Mining college of Technical University Ostrava. During his studies, he has worked in marketing and communication for the international student non-profit organisation AIESEC. He has recently acquired his MBA degree from the University of New York in Praha at the Swiss Institut Universitaire Kurt B?sch.
Karel Kraus was born in Pardubice. He is married. Mr. Kraus speaks English and German. His hobbies include traditional Czech beers from Plze?sk? Prazdroj breweries, good food, and travelling.
- With the total sale of nearly ten million hectoliters in the 2010 calendar year (including its licensed production abroad) and with exports to more than 50 countries all around the word, Plze?sk? Prazdroj Inc, is the foremost beer producer in the region and the biggest exporter of Czech beer.
- Plze?sk? Prazdroj, Inc. is a member of SABMiller plc. Company. Pilsner Urquell brand is the international flagship brand of the SABMiller brand portfolio.
- SABMiller plc. is one of the world's biggest beer brewing companies with beer brewing activities or distribution in more than 60 countries across six continents. SABMiller's brand group include such important brands as Pilsner Urquell, Miller Genuine Draft, Grolsch, Peroni Nastro Azzurro, and many other successful regional brands.
18 Aug. 2011