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Bud Light shopping for new ad agency: report

The biggest spending brand in U.S. beer has put its advertising account up for review as Bud Light is soliciting ideas from half a dozen different agencies, Advertising Age reports. Anheuser-Busch InBev, which spent $276 million to tout the product last year, is looking for "some new possibilities," an executive told the trade magazine. Bud Light has a better than 19% share of the U.S. market. Most of its advertising has long been handled by DDB, a unit of Omnicom Group
23 Aug. 2011

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