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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.


US. Boulevard Brewing taps East Coast market

Follow this company next month is set to start filling Massachusetts glasses with its Smokestack Series line, its first foray into distribution on the East Coast.

The Kansas City-based brewer sells most of its beer in the Central Midwest — all but 9 percent of sales come from that area. Boulevard also has a presence in the Pacific Northwest. Now, it’s trying to balance that by taking its Smokestack Series to the Northeast.

“Adding an East Coast market to our distribution portfolio is a big step for the brewery,” Boulevard founder and President John McDonald said in a release. “The craft beer movement in New England continues to gain momentum, and we are eager to see how our brands will play in that part of the country.”

The Smokestack Series is a line of small-batch artisan beers sold in 750-milliliter bottles and 12-ounce bottles in four packs. Boulevard also will offer Tank 7 Farmhouse Ale in 5-gallon kegs, giving Massachusetts bars and restaurants the opportunity to offer the Belgian Saison-style beer on tap.

Boulevard entered into a distribution and marketing agreement with the Massachusetts Beverage Alliance.

“They are the first supplier to sign on with MBA, our recently formed distributor network, and we are fully committed to their success,” Bill Burke, president of Burke Distributing Corp. of Boston, said in the release. “Working with an organization like Boulevard, known for their integrity as well as their fine beer, is a real honor for us, and we look forward to a long relationship.”

As part of its plan to expand distribution of its Smokestack Series beers, Boulevard is about to launch a $3 million expansion project at its brewery in Kansas City. Boulevard will install eight new 300-barrel fermentation tanks, which will allow the brewery to produce an additional 35,000 barrels of beer a year — a roughly 20 percent increase in capacity.

23 Aug. 2011



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