Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
US. Boulevard Brewing taps East Coast market
The Kansas City-based brewer sells most of its beer in the Central Midwest — all but 9 percent of sales come from that area. Boulevard also has a presence in the Pacific Northwest. Now, it’s trying to balance that by taking its Smokestack Series to the Northeast.
“Adding an East Coast market to our distribution portfolio is a big step for the brewery,” Boulevard founder and President John McDonald said in a release. “The craft beer movement in New England continues to gain momentum, and we are eager to see how our brands will play in that part of the country.”
The Smokestack Series is a line of small-batch artisan beers sold in 750-milliliter bottles and 12-ounce bottles in four packs. Boulevard also will offer Tank 7 Farmhouse Ale in 5-gallon kegs, giving Massachusetts bars and restaurants the opportunity to offer the Belgian Saison-style beer on tap.
Boulevard entered into a distribution and marketing agreement with the Massachusetts Beverage Alliance.
“They are the first supplier to sign on with MBA, our recently formed distributor network, and we are fully committed to their success,” Bill Burke, president of Burke Distributing Corp. of Boston, said in the release. “Working with an organization like Boulevard, known for their integrity as well as their fine beer, is a real honor for us, and we look forward to a long relationship.”
As part of its plan to expand distribution of its Smokestack Series beers, Boulevard is about to launch a $3 million expansion project at its brewery in Kansas City. Boulevard will install eight new 300-barrel fermentation tanks, which will allow the brewery to produce an additional 35,000 barrels of beer a year — a roughly 20 percent increase in capacity.
23 Aug. 2011