Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
New President of Kompania Piwowarska
Robert Priday, currently President of SABMiller's Peruvian subsidiary, Backus, will take over the position of President of Kompania Piwowarska in October 2011. He joins Kompania Piwowarska from Peru, where he has held the position of Managing Director since 2006. He started his international career with SABMiller in Poland in 1997 when he was responsible for the integration of the Tyskie company into SABMiller, with specific focus on commercial and supply chain. He was also involved in the merger of the Tychy brewery with its counterpart in Poznan and thus becoming the co-founder of Kompania Piwowarska.
Rob left Poland in 1999 when he was appointed as Managing Director of Slovakia, and then moved to Honduras where he was Managing Director of that operation for 4 years, before joining our business in Peru. He has 29 years' service in SABMiller in South Africa, Europe and Latin America, in functional, commercial and general management roles.
Backus is Peru's market leader; despite strong price competition the company has over time significantly increased its market share to 92 per cent. It operates 5 breweries and 2 soft drink plants.
Gary Haigh, currently President of Kompania Piwowarska, has been appointed as Managing Director of Miller Brands UK, a British subsidiary of the group. Gary Haigh will assume the role in mid-September 2011.
Gary Haigh was appointed as Managing Director (later as President) of Kompania Piwowarska in June 2009. During his time, KP delivered record financial results in extremely difficult economic conditions and during this period the company was also re-organised to meet the changing aspects of the Polish consumer and retail
24 Aug. 2011