Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Yanjing Brewery to Buy Hebei’s Tianniu Beer
Tianniu Beer, based in southern Hebei province, has a registered capital of RMB 9 million and an annual production capacity of 100,000 kiloliters.
Yanjing Brewery said it aims to tap into more emerging markets after achieving solid sales in Guangdong, Xichuan and Xinjiang as well as its home base of Beijing.
Yanjing Brewery booked RMB 6.19 billion in first-half sales, up 22.91% year-on-year; beer sales volume reached 2.72 million kiloliters, up 14.8% y-o-y.
In the first 6 months, the brewer sold 210,000 kiloliters of beer in Guangdong, up 10.53% y-o-y; beer sales in Sichuan and Xinjiang reached 80,000 tons and 60,000 tons, respectively, up 45.5% and 46.3% y-o-y.
Yanjing Brewery's Kunming, Yunnan-based production plant also came into operation earlier this year, producing 50,000 kiloliters of beer in the first half.
The Beijing-based brewer's takeover of Tianniu Beer is the latest in a series of acquisitions in the highly fragmented domestic beer industry since the beginning of 2011.
By tapping into surrounding Hebei province, Yanjing Brewery hopes to entrench its position in the North China market.
Big beer producers are gearing up to buy smaller rivals to enrich their assets in the face of ever-increasing competition in this sector.
24 Aug. 2011