Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Brazil’s AmBev Shaping Up As Potential Leader
This column on Wednesday mentioned some of the highest-rated stocks from Latin America. Two names appeared in that search.
From Mexico, Fomento Economico Mexicano (FMX), or Fomex, is Latin America's largest nonalcoholic beverage company.
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From Brazil, Companhia de Bebidas das Americas (ABV), or AmBev, is Latin America's biggest brewery. The company also distributes Gatorade in a country that goes wild over sports.
Leader In Latin America
AmBev dominates Brazil's beer market with a 68% share. It also delivers several beer brands to 12 other Latin American markets.
Global beverage giant Anheuser-Busch InBev (BUD) bought a majority stake in AmBev seven years ago. AmBev now distributes Budweiser and Stella Artois in Canada, where it holds a 42% market share. AmBev also is the regional PepsiCo distributor.
Scrutiny of AmBev's chart shows a good — but not perfect — base.
AmBev is now in the eighth week of a cup-shaped base with a potential buy point at 34.78.
So what's wrong with the base? The right side is a bit steep, especially compared with the more evenly shaped left-side decline.
Accumulation and distribution are about evenly matched within the base, which has seen a large amount of volume. The base is V-shaped, which is poor form. It does reflect the market's volatility to some extent, though.
So what's right with AmBev's chart? Its base is a second-stage structure. Third- and fourth-stage bases reflect an older uptrend and are more prone to failure than first- or second-stage bases.
Its price action has been less volatile than the corrections of many other leading stocks.
AmBev posted earnings gains in the past four quarters ranging from 32% to 55%.
Estimates for the current period predict a rise of just 17%. That would be the softest such gain in five quarters.
Sales rose just 18% in the second quarter, the most recent report. That's lower than you'd want to see in a market leader.
But AmBev has accelerated its sales growth for three straight quarters. Taken together, AmBev's sales picture may be seen as a positive.
Finally, AmBev boasts the highest annual pretax margin — 39.2% — in its industry group.
Its 32.8% return on equity is second only to China New Borun (BORN), a Chinese small cap with its own set of problems.
AmBev is in IBD's alcoholic beverages industry group. It ranked 62nd out of 197 groups in Thursday's IBD, but the group has been climbing. It was 94th three weeks ago and 132nd six weeks ago.
29 Aug. 2011