10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Irish brewers call for vigilance in face of growing beer keg theft
Significant increase in number of thefts for scrap metal
Beer companies call on businesses to secure kegs prior to collection
26 August 2011 - The Irish Brewers Association (IBA) has called on the licenced trade to be vigilant and take steps to prevent theft of kegs from their premises. The call comes amidst growing evidence of theft of kegs from pubs and bars with a subsequent threat to the supply as manufacturers and suppliers find their beer keg stocks significantly diminished.
According to IBA Senior Executive Stephen Lynam a new keg can cost up €100 but stolen kegs are being advertised for sale in local media and on the internet, often in batches of 100 or more, at values as low as €5 each.
Mr Lynam commented “The Irish Brewers Association believes that about 100,000 kegs belonging to our members went missing last year. We have reason to believe that the trade in such kegs is not opportunistic but part of the activities of organised criminals given that metal theft is a problem across the economy.
“Everything from radiators to artistic installations at the side of motorways are going missing and this phenomena is increasing in the midst of the economic downturn and deep recession.
“For every keg stolen the cost of providing beer to publicans in this country increases and damages the profitability of breweries and beer companies.
“The issue is not a new one, but my members inform me that the problem has worsened in the last 18 months and is prevalent on both sides of the border. This is as a result of metal prices and greater demand for kegs in other markets.
“We believe that in the medium term, the threat of supply chain interruption exists. IBA member companies are already examining their own practices to ensure the risk of theft is reduced.
“In order to combat the problem, beer companies are asking publicans for their part to hold empty kegs in a secure location prior to collection, report stolen kegs to the Gardai and to their suppliers, and to inform suppliers as soon as possible if kegs remain uncollected.”
1 Sep. 2011