The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Irish brewers call for vigilance in face of growing beer keg theft
Significant increase in number of thefts for scrap metal
Beer companies call on businesses to secure kegs prior to collection
26 August 2011 - The Irish Brewers Association (IBA) has called on the licenced trade to be vigilant and take steps to prevent theft of kegs from their premises. The call comes amidst growing evidence of theft of kegs from pubs and bars with a subsequent threat to the supply as manufacturers and suppliers find their beer keg stocks significantly diminished.
According to IBA Senior Executive Stephen Lynam a new keg can cost up €100 but stolen kegs are being advertised for sale in local media and on the internet, often in batches of 100 or more, at values as low as €5 each.
Mr Lynam commented “The Irish Brewers Association believes that about 100,000 kegs belonging to our members went missing last year. We have reason to believe that the trade in such kegs is not opportunistic but part of the activities of organised criminals given that metal theft is a problem across the economy.
“Everything from radiators to artistic installations at the side of motorways are going missing and this phenomena is increasing in the midst of the economic downturn and deep recession.
“For every keg stolen the cost of providing beer to publicans in this country increases and damages the profitability of breweries and beer companies.
“The issue is not a new one, but my members inform me that the problem has worsened in the last 18 months and is prevalent on both sides of the border. This is as a result of metal prices and greater demand for kegs in other markets.
“We believe that in the medium term, the threat of supply chain interruption exists. IBA member companies are already examining their own practices to ensure the risk of theft is reduced.
“In order to combat the problem, beer companies are asking publicans for their part to hold empty kegs in a secure location prior to collection, report stolen kegs to the Gardai and to their suppliers, and to inform suppliers as soon as possible if kegs remain uncollected.”
1 Sep. 2011