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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Molson Coors Promotes Zahir Ibrahim to Controller

Global brewer Molson Coors Brewing Company announced today that Zahir Ibrahim has been named the Company’s Controller, effective October 1, 2011. Ibrahim will replace Bill Waters, who was named the Company’s Chief Corporate Strategy Officer in January, but has continued to serve in his role as Controller until this appointment. Ibrahim has been with Molson Coors since 2007, serving in various finance roles in the Company’s UK business.

Most recently, Ibrahim served as vice president of commercial finance, where he was responsible for providing accounting and financial support to the Company’s UK sales and marketing operations. Earlier, he served as vice president of UK financial planning and control. His responsibilities included leading accounting and compliance processes, providing insight and analysis on financial performance, as well as developing operating plans that integrate tax, risk and treasury management.

Prior to joining Molson Coors, Ibrahim spent eight years in the US where he was the divisional Chief Financial Officer for two global businesses in the electronics and chemicals industries. He also served as Controller for Pirelli Tire North America and Pirelli UK Truck business. Ibrahim has a BA in Economics and Accounting from the University of Sheffield and an MBA from the University of Warwick.

Peter Swinburn, President and CEO of Molson Coors stated, “Zahir has been a valued member of the UK leadership team for many years, and we are fortunate to be in a position to fill this role internally. On behalf of our Board and the leadership team, I want to congratulate Zahir on this exciting new opportunity and look forward to working closely with him as he takes on this critical responsibility for the company.”

About Molson Coors Brewing Company

Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world’s beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across The Americas, Europe and Asia. It operates in Canada through Molson Coors Canada; in the US through MillerCoors; and in the U.K. and Ireland through Molson Coors UK. For more information on Molson Coors Brewing Company and its portfolio of brands, visit the company's Web site, www.molsoncoors.com.

1 Sep. 2011



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