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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Radegast will introduce practical 1.5 litre plastic bottle

The best-selling Moravian beer will be available in new packaging from August 30. Among beer lovers, more and more preferred plastic bottles will be added to traditional glass bottles and cans. A new 1.5 litre bottle of light draft beer Radegast Original will find its use especially during nature trips. Here, they prove their unique quality by their ability to better preserve the beer temperature and their resistance against breaking.
Radegast is introducing plastic bottles at the time of rising popularity of this type of packaging on the market. „The message from consumers is clear. Plastic bottles for their beers are a must. To us, the most important thing is to offer the great taste of our beer to the widest spectrum of consumers, and the plastic bottle will help us to do so,“ said Ivo Ka??k, manager of Radegast brewery, explaining the main motive behind the move.
The consumers will appreciate the new 1.5 litre packaging especially outdoors. Thanks to its resilient design, it easily withstands the impact of a stone, or falling from a backpack to the ground. Its other advantages are the possibility of gradual enjoyment of beer and the possibility to tightly close the bottle after each sip.
The shape and the design of the new bottle were created specifically for Radegast, and it even displays the face of this heathen god himself. Much attention has been paid to practical aspects of the design such as its ergonomic shape supporting easy manipulation, and its height and width designed for optimal storage capability.
Distribution of Radegast beer in plastic bottles will start on August 30. In just a few days it will be available in most of the stores where people normally buy their Radegast beer.

Beer brewery Radegast, one of the most modern beer breweries in Czech Republic, has produced beer since 1970.
Brewery Radegast has been a member of the biggest Czech beer brewing group, Plze?sk? Prazdroj, Inc., since 1999.
It produces more than 2 millions of hectolitres of beer a year, and employs about 250 employees.
The brewery produces „classic Czech lager“ beer type, and it is also a maker of high quality malt, which is produced in its own on–site malthouse.
In 2008, the brewery produced its 10 billionth beer.
With its total sale of nearly 10 million hectolitres during the calendar year of 2010 (including licenced productions abroad) and with its export to more than 50 countries worldwide, Plze?sk? Prazdroj Inc. is the prominent beer producer in the region and the biggest exporter of the Czech beer.
Plze?sk? Prazdroj Inc. is a member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
SABMiller plc. is one of the world's biggest beer brewing companies with beer brewing activities or distribution in more than 60 countries across six continents. SABMiller's brand group includes such important brands as Pilsner Urquell, Miller Genuine Draft, Grolsch, Peroni Nastro Azzurro, and many other successful regional brands.

1 Sep. 2011



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