The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Smaller, lower quality barley crop in west Europe
* Maltsters may have to accept lower quality supplies
Barley harvests in western Europe are winding down with an overall slight fall in the size of the crop and quality also expected to decline, particularly in Germany, crop analysts said on Thursday.
Winter barley in Germany, which is mainly used for animal feed, suffered major damage from the triple blow of a very cold winter, springtime drought and summer rain, according to the farm ministry.
The ministry estimates the winter barley crop has fallen 21.6 percent to 6.76 million tonnes.
Livestock farmers have been switching from using relatively scarce barley to feed wheat.
"Wheat is expected to increasingly replace barley, which is in short supply, in feeding troughs in the EU," German grain trading house Toepfer International said in a report.
Germany is, however, expected to harvest a larger spring barley crop after farmers replanted weather-damaged rapeseed with spring grains.
The farm ministry estimates the spring barley crop, partly used for beer brewing, was up 18.1 percent at 2.01 million tonnes.
Frequent harvest-time rain in Germany, however, threatens to hurt the quality of spring barley.
"The (spring barley) crop nationally is up but the quality is very mixed," one German trader said. "It looks like malt producers and beer brewers may have to accept lower quality than usual in their supplies in the coming months.
FALL IN FRANCE
In France, the barley harvest shed 11 percent from last year and 19 percent compared to the 2006-2010 average, at 9 million tonnes, the farm ministry estimated this week.
The sharp fall was mainly linked to a 10 percent drop in barley yields after a severe drought that hit France until early June.
In terms of quality, some of the spring barley was downgraded to animal feed because of too high protein levels. Spring barley amounts to around one third of the total barley crop in France.
Britain's winter barley harvest in complete while 30 percent of the spring barley remains in the fields, mostly in Scotland where progress has been hampered by rain, crop consultants ADAS said in a report on Thursday.
Production should follow in a similar pattern to Germany with a smaller winter barley crop offset by a rise in spring barley output.
Spring barley plantings in Britain rose 10 percent this year, reflecting strong malting premiums in the run-up to last year's harvest, while winter barley area slipped 8 percent, according to a planting survey issued by the Home-Grown Cereals Authority.
Winter barley yields are seen falling to 6.1 to 6.2 tonnes per hectare, down from a five-year average of 6.5 tonnes while ADAS estimated spring barley yields on par with the average of 5.3 tonnes.
Spain is the only major producer in western Europe to harvest a significantly larger barley crop this year.
The barley has been in for more than a month and rose by 4.5 percent from last year's disappointing crop to some 8.5 million tonnes after an unusually wet spring, according to preliminary official estimates.
Dealers say about 1 million tonnes is of malting quality while the rest goes to animal feed. Spain can be self-sufficient in barley, but only with bumper crops like the 11.3 million tonnes harvested in 2008.
9 Sep. 2011