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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Uganda. Nile Breweries extends tree planting to Kabale town

Nile Breweries Limited (NBL), Uganda's leading beer maker, has extended its tree planting drive dubbed 'Green Towns Project' to Kabale town, said a company statement.

Nile Breweries planted 465 trees on the streets of the town and Rugarama forest reserve under the town council.

"Our project is part of Nile Breweries contribution to the greenery and beauty of Kabale town," said Ronald Mayanja Omugalanda, Communications Manager Nile Breweries Limited.

Nile Breweries has carried out similar projects in Arua, Gulu, Nebbi, Hoima and Mbarara.

"We have been partnering with the municipality to coordinate and monitor the planted trees and happy to do same in Kabale," said Mayanja.

The Kabale Town Clark, Peter Matsiko, expressed gratitude to Nile Breweries for the Green Towns Project.

"On behalf of the Municipality, I appreciate the gesture expressed by Nile Breweries in environmental protection, to plant trees in Kabale Town," Peter Matsiko, Kabale Town Clark.

He added pledging full support that Kabale Municipality is ready to continue working with Nile Breweries in such cause.

"Nile Breweries has solved our challenge of lack of trees in Kabale town, by implementing this project, as this was one of the municipality priority that was pending fulfillment," Byamugisha Sentaro LC 3 Chairman.

The Green Towns Project complements the company's sustainable development.

Nile Breweries is the leading producer of beer using local raw materials and a subsidiary of SABMiller plc, the world's second largest brewer.

12 Sep. 2011

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