Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Beer de Luxe. Gourmet glasses for gourmet beers
Special luxury beers have special requirements regarding tasting glasses. So the glass-design experts at RASTAL in the Westerwald region have once again decided to set standards themselves. Their unconventional candidate, available in two versions, transparent or opaque: the goblet-shape glass “Teku”. This gem is a strong candidate for the de luxe beer enjoyment stakes, and its form and decoration finish also make it an ideal tasting glass that ensures the perfect notes of the beers will be appreciated to the full.
Explore the world of gourmet glasses, innovative ideas, new printing techniques and glass designs with the RASTAL glass experts at Brau Beviale 2011 in Hall 1/Stand 204.
As chic aperitif or at a tasting – for the special presentation of a beer, an appropriate, strikingly-designed glass is needed. The glass-design and decoration experts at RASTAL in the Westerwald region will be showcasing the best examples at this year’s Brau Beviale: from A as in Ambrosius and B as in Braufactum and K as in Kronenbourg to Z as in Zagorka, they will make sure all eyes will be drawn to a number of particularly interesting stemmed-glass creations.
A topic especially in focus this year will be beer tasting:
with the Teku goblet-glass RASTAL is aiming at setting standards once again.
Learn more about gourmet glasses, innovative decoration ideas and glass designs from RASTAL: Hall 1/Stand 204.
13 Sep. 2011