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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Carlsberg Malaysia half year Profit after tax increases 16.5%

Carlsberg Malaysia announced Group half year Profit after tax of RM80.6 million, for the period ended 30. June 2011, a growth of 16.5% compared to the same six month period a year ago with revenue of RM752.7 million an increase of 5.6%. Earnings per share for the half year increased to 26.15 sen, compared to 22.46 sen a year ago.

Notwithstanding a significant investment to execute the new positioning of the Carlsberg Brand which included the Carlsberg new packaging in the 2nd quarter 2011, the Group’s profit after tax increased by 0.5% to RM31.2 million.

In view of the positive first half year performance, the company announced an interim dividend of 5 sen per ordinary share of 50 sen each for the half year ended 30th June 2011.

Soren Ravn, Managing Director commented: “We are pleased with our half year 2011 Group performance, with profit after tax rising by 16.5 per cent. The Group benefitted from the creative 2011 Chinese New Year festive campaign and the successful execution of Carlsberg’s new global positioning with the tag line, “That Calls for a Carlsberg”. Our flagship Carlsberg brand remains the No 1 beer brand in Malaysia and we continue to focus and grow our premium portfolio through our subsidiary Luen Heng F & B Sdn Bhd. Our position in the premium beer category was further strengthened with the recent launch of Kronenbourg 1664 Blanc. Our associate company, Lion Brewery Ceylon PLC also delivered strong profit growth.”On the outlook for the rest of the year, Carlsberg Malaysia expects to continue to benefit from the investment in Carlsberg’s new global campaign, “That Calls for a Carlsberg”, which is now aligned in over 140 countries around the world. The new Carlsberg large bottle format, introduced in the 2nd quarter has been extremely well received by trade customers, consumers and other stakeholders.

16 Sep. 2011



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