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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

World beer market growth to pick up in 2011-Plato

Growth in the world beer market is set to reach around 2.5 percent this year in a "two-speed" recovery driven by emerging markets, while mature economies are set for more meagre advances, industry research group Plato Logic said on Monday.

"Globally, the beer industry continues to show resilience in the current economic climate; we are forecasting some further recovery in 2011 to near 'normal' growth rates," said Plato director Ian Pressnell in a statement.

The 2.5 percent volume growth forecast for this year -- largely reflecting the increasing taste for beer among emerging market consumers -- compares with 1.6 percent growth in 2010 and an 0.4 percent advance in 2009.

For this year, the research group predicts 1 percent growth in Europe and America and some 4 to 5 percent in the emerging regions of Asia, Africa and the Middle East.

For 2010, there was no change in the ranking of the world's five biggest beer markets, with China increasing its lead over the United States to be nearly twice as large, having consumed some 450 million hectolitres of beer, Plato's figures showed.

Those two nations stay well ahead of Brazil, Russia and Germany.

China's Snow beer retained its top spot in the world's leading beer brands in 2010, according to Plato. The beer, brewed by a joint venture involving the world's second-biggest brewer SABMiller , was followed by Bud Light, Budweiser and Brazil's Skol, all brewed by the world's biggest brewer Anheuser Busch InBev in an unchanged top four from 2009.

Chinese beer Tsingtao jumped to fifth spot, swapping places with Mexico's Corona , while AB InBev's Brazilian brew Brahma stayed in seventh position. Another Chinese brand Beijing Beer jumped over Heineken to make eighth spot, while Coors Light remained the 10th best-selling beer brand.

20 Sep. 2011



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