Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
World beer market growth to pick up in 2011-Plato
"Globally, the beer industry continues to show resilience in the current economic climate; we are forecasting some further recovery in 2011 to near 'normal' growth rates," said Plato director Ian Pressnell in a statement.
The 2.5 percent volume growth forecast for this year -- largely reflecting the increasing taste for beer among emerging market consumers -- compares with 1.6 percent growth in 2010 and an 0.4 percent advance in 2009.
For this year, the research group predicts 1 percent growth in Europe and America and some 4 to 5 percent in the emerging regions of Asia, Africa and the Middle East.
For 2010, there was no change in the ranking of the world's five biggest beer markets, with China increasing its lead over the United States to be nearly twice as large, having consumed some 450 million hectolitres of beer, Plato's figures showed.
Those two nations stay well ahead of Brazil, Russia and Germany.
China's Snow beer retained its top spot in the world's leading beer brands in 2010, according to Plato. The beer, brewed by a joint venture involving the world's second-biggest brewer SABMiller , was followed by Bud Light, Budweiser and Brazil's Skol, all brewed by the world's biggest brewer Anheuser Busch InBev in an unchanged top four from 2009.
Chinese beer Tsingtao jumped to fifth spot, swapping places with Mexico's Corona , while AB InBev's Brazilian brew Brahma stayed in seventh position. Another Chinese brand Beijing Beer jumped over Heineken to make eighth spot, while Coors Light remained the 10th best-selling beer brand.
20 Sep. 2011