Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Texas Beer Consumption Goes Flat
The Beverage Information Group says Americans consumed less beer in 2010, guzzling 2.8 billion cases of beer less than the year before, for the fourth straight decline.
That amounts to a 1.9% drop in beer consumption, with the biggest drops being seen in consumption of light beer, which was the trendy rage in the 1980s.
Kim Forsythe, whose company operates several restaurants and bars around Texas, says drinkers are turning more to specialty beers and to non traditional drinks as they seek out a testy but less fattening beverage.
"An educated palate is trying more options that are being offered, from Mexico and Europe," he told 1200 WOAI's Berit Mason.
But the report says the gains in the specialty beer segment can't make up for losses caused by higher fuel costs, which leave people with less discretionary income, and high unemployment among core working-class beer drinkers.
"They're looking for 'skinny drinks,' now," Forsythe said. "We have other alcohol drinks now that are very popular."
Another factor which is influencing the decline in beer sales is a new concern about drunk driving, and far tougher enforcement of drunk driving laws.
The BIG says so called 'super premium beers,' as well as 'craft and specialty beers' are seeing an increase, something Forsythe is seeing among his Texas customers.
"It is becoming more sophisticated, the growth of home grown beers, and many communities now have their own local breweries," he said.
21 Sep. 2011