Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
EU Court: AB InBev, Budvar Can Both Use Budweiser Trademark
"United Kingdom consumers are well aware of the difference between Budvar's beers and those of Anheuser-Busch," the Luxembourg-based Court of Justice said in a statement after the ruling.
The companies have both used 'Budweiser' as a brand name for many years and both registered the name as a trademark in 2000.
However, just a day ahead of the expiry of a five-year time limit, Anheuser-Busch challenged Budvar's mark as invalid, on the grounds that -- despite both marks being registered on the same day -- Anheuser-Busch had filed its application earlier.
The court said Wednesday that a later-registered trademark can be declared invalid only if it alters, or could alter, the earlier mark's effectiveness in guaranteeing "to consumers the origin of the goods covered by it."
But in this case, it said, Anheuser-Busch and Budvar "had each marketed their beers in the U.K. using the sign 'Budweiser' or a trademark including that sign for almost 30 years prior to registration." It added that "both of those companies have from the beginning used their Budweiser trademarks in good faith."
The case still needs to be finalized by a British court, based on the EU court's judgment.
The state-owned Czech brewer is engaged in a global intellectual property battle over the 'Budweiser' and 'Bud' trademarks and appellations of origin with Anheuser-Busch Inc., now part of Belgian brewing giant Anheuser-Busch InBev.
Legal battles involving Budvar and Anheuser-Busch have been ongoing for a century, intensifying since the end of the Czech communist government when Budvar's exports grew substantially. In the U.K. however, the dispute only became an issue in the late 1970s, when Anheuser-Busch's Budweiser beer became widely available in the country.
A case over rights to the 'Bud' trademark in Europe is still under consideration at a lower European court, the General Court.
23 Sep. 2011