10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
EU Court: AB InBev, Budvar Can Both Use Budweiser Trademark
"United Kingdom consumers are well aware of the difference between Budvar's beers and those of Anheuser-Busch," the Luxembourg-based Court of Justice said in a statement after the ruling.
The companies have both used 'Budweiser' as a brand name for many years and both registered the name as a trademark in 2000.
However, just a day ahead of the expiry of a five-year time limit, Anheuser-Busch challenged Budvar's mark as invalid, on the grounds that -- despite both marks being registered on the same day -- Anheuser-Busch had filed its application earlier.
The court said Wednesday that a later-registered trademark can be declared invalid only if it alters, or could alter, the earlier mark's effectiveness in guaranteeing "to consumers the origin of the goods covered by it."
But in this case, it said, Anheuser-Busch and Budvar "had each marketed their beers in the U.K. using the sign 'Budweiser' or a trademark including that sign for almost 30 years prior to registration." It added that "both of those companies have from the beginning used their Budweiser trademarks in good faith."
The case still needs to be finalized by a British court, based on the EU court's judgment.
The state-owned Czech brewer is engaged in a global intellectual property battle over the 'Budweiser' and 'Bud' trademarks and appellations of origin with Anheuser-Busch Inc., now part of Belgian brewing giant Anheuser-Busch InBev.
Legal battles involving Budvar and Anheuser-Busch have been ongoing for a century, intensifying since the end of the Czech communist government when Budvar's exports grew substantially. In the U.K. however, the dispute only became an issue in the late 1970s, when Anheuser-Busch's Budweiser beer became widely available in the country.
A case over rights to the 'Bud' trademark in Europe is still under consideration at a lower European court, the General Court.
23 Sep. 2011