Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Diageo Korea turns eyes to beer market
Diageo plans to release another Irish ale beer as early as next month to expand its presence in the sector. Sales of Irish dark beer brand Guinness grew 47 percent last year from a year ago.
“We expect big growth in the imported beer market based on Guinness’ amazing contribution and the launch of Smithwick’s, which boasts three hundred years of tradition,” said Kim Jong-woo during a dinner meeting with reporters in this German city.
Irish ale Smithwick’s, whose debut in Korea is set for late October, is expected to lure into the fold various consumer groups, such as women and young adults, the Diageo Korea chief said.
Awarded six gold medals at Monde Selection, one of the world’s three most authoritative liquor tasting competitions, Smithwick’s originates from Ireland’s oldest operating brewery.
According to industrial data, Japanese brand Asahi topped the imported beer market in Korea in the first half of this year, accounting for 28 percent. The brand pushed aside longtime leader Heineken from the Netherlands to second place by 2 percentage points. Miller of the United States came third with 20 percent, while Guinness ranked fourth with one tenth of the market.
Meanwhile, Kim also unveiled that its trademark whisky brand Windsor became one of the 14 strategic brands from its headquarters in July 2010.
“To be a strategic brand is a meaningful event. The performance of Winsor is mentioned in the annual report every year and gets special attraction from headquarters.”
Kim Young-jin, a manager of the company, said that Windsor’s global recognition proves both Winsor’s current performance and potential for growth in the future.
Kim Jong-woo, having led the company for the last four-and-half years, said that Windsor has been gaining greater popularity in China since 2009 and is expected to reach sales of 100,000 cases this year in the world’s second-largest economy. For the Chinese market, one case contains six bottles, and each bottle contains 700 milliliters.
27 Sep. 2011