Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Cervecer?a Hondure?a invests and promotes the development of Honduras
That is why its vehicle fleet is being renewed with the acquisition of 41 new trucks to distribute its products, representing an investment of 54 million lempiras equivalent to almost three million dollars.
Delivery trucks are International Brand, they will run in San Pedro Sula and neighboring cities, exposing its attractive design, color images and the pride of the Company, further evidence of its strength and sustained growth over nearly a century contributing to the development Honduras and its people.
The units are comfortable for users and can travel within five crew members, each with its own seat belt, have an advanced braking system, and its structure is suitable to meet the load handling provisions of the Ministry of Works, Transport and Housing, Soptravi.
An important aspect of this new fleet is equipped with safety features, to perform maneuvers typical of the conduct that help prevent accidents and reduce the risk of injury to occupants.
The manufacturer's technical description shows significant advances in ergonomics, safety and high technology of the units also have a positive impact on environmental issues as they consume 20% less fuel, compared to the units they replace, which certainly confirms the company's commitment to protect the environment.
Another important action on the renewal of the fleet is that new delivery truck drivers will be in charge of certificates, authorized by Cervecer?a Hondure?a and the manufacturer for this work, after an intense workout, which included: Preventive Maintenance and Operational Basic Mechanics, Traffic Law, Defensive Driving, and Safety.
This contributes to the professionalization and training of human resources constants of the company, Cervecer?a Hondure?a permanent practice as part of its commitment to provide knowledge and tools so that staff can perform their work.
The new drives will constitute 45% of the total vehicle fleet of the distribution center of the city of San Pedro Sula, the largest of the 14 centers operating in the country.
Cervecer?a Hondure?a invests in different orders. In July, the Company opened in Comayagua a new distribution center at a cost of ten millions lempiras, thus forceful the development of the central area of the country and providing excellent working conditions for staff and better service to retailers and the final consumer.
The review and opinion of two members of the Executive Committee on this important Cervecer?a Hondure?a investment:
Nelson Delgado, Company Distribution Vice President "A fleet renewal ensures the sustainability of Cervecer?a Hondure?a and improving staff working conditions and safety. The units provide greater confidence and increase performance in the market due to high technology, comfort and modernity.
These further strengthen our distribution scheme, serving customers more effectively and presenting a compelling image for the modern appearance of the units."
Roberto Alvarez, Company Corporate Affairs Vice President "Cervecer?a Hondure?a is a leading company in constant growth and innovation, qualities that affirm with concrete actions, in this case, making significant investments to develop our operations and therefore of our country.
The modernization of the fleet also means a renew commitment to the strengthening of the Company and its members and contribute to income generation of our thousands of customers nationwide."
"No doubt the Company Social Responsibility that characterizes us is revealed in this new fleet of trucks, since it will contribute to fuel savings and therefore have a positive impact on the environment and in turn motivates our staff to perform their work with a modern logistics." concludes Alvarez.
28 Sep. 2011