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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Heineken completes share repurchase programme

Heineken N.V. today announced that the share repurchase programme in connection with the acquisition of FEMSA Cerveza has been completed.

A total of 29,172,504 shares were repurchased during 2010 and 2011 under the terms of the Allotted Share Delivery Instrument (“ASDI”) concluded between Heineken N.V. and Fomento Econ?mico Mexicano, S.A.B. de C.V. (“FEMSA”). Of these, 28,101,410 have been delivered to FEMSA or a FEMSA group company and the remaining 1,071,094 will be delivered no later than 31 October 2011.

Based on the current shareholders’ equity base of Heineken N.V., the weighted average diluted number of shares outstanding of Heineken N.V. would be approximately 586.3 million for the full year 2011 and 576.0 million for the full year 2012.

The share repurchase programme was executed in line with the authorisation given by the Annual General Meeting of Shareholders, and the company posted the progress made in the execution on its website www.theHeinekencompany.com on a weekly basis.

3 Oct. 2011

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