Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Heineken completes share repurchase programme
A total of 29,172,504 shares were repurchased during 2010 and 2011 under the terms of the Allotted Share Delivery Instrument (“ASDI”) concluded between Heineken N.V. and Fomento Econ?mico Mexicano, S.A.B. de C.V. (“FEMSA”). Of these, 28,101,410 have been delivered to FEMSA or a FEMSA group company and the remaining 1,071,094 will be delivered no later than 31 October 2011.
Based on the current shareholders’ equity base of Heineken N.V., the weighted average diluted number of shares outstanding of Heineken N.V. would be approximately 586.3 million for the full year 2011 and 576.0 million for the full year 2012.
The share repurchase programme was executed in line with the authorisation given by the Annual General Meeting of Shareholders, and the company posted the progress made in the execution on its website www.theHeinekencompany.com on a weekly basis.
3 Oct. 2011