Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Coke looks set to follow up on beer market
Chief executive Terry Davis said yesterday that he still saw a significant role for the company in brewing, despite an agreement that requires the group to stay out of the market for two years.
Mr Davis said he expected CCA would take up its right to buy Foster's mixed drinks, spirits and soft drinks businesses under a deal struck with SABMiller in June.
The deal is conditional on SABMiller winning regulatory and shareholder approval for its $10.8 billion takeover of Melbourne-based Foster's.
CCA is expected to pocket more than $300 million for selling its half-stake in Pacific Beverages to SABMiller.
Under the deal, the group would have to hand over the NSW brewery that produces and distributes in Australia the Bluetongue, Peroni and Miller brands.
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Mr Davis confirmed CCA would pay about $200 million for Foster's non-beer brands, including the Cougar and Black Douglas labels and Cascade soft drinks.
The only beer asset CCA would keep is Foster's brewing operations in Fiji.
Mr Davis signalled New Zealand could be a launch market for what would ultimately be a fresh assault on the Australian beer market when the two-year period was up.
"I'm passionate (about manufacturing in) Australia rather than have it made somewhere else, so that would be my aim - to start off in distribution but ultimately to be a manufacturer."
Foreign beers that Foster's presently manufactures in Australia include Carlsberg, Corona - owned by Mexican beer giant Modelo - and Stella Artois, owned by the world's biggest brewer, Anheuser-Busch.
Both foreign giants are rivals of SABMiller but Foster's is confident it can keep the Corona contract even under the ownership of the Anglo-South African giant.
Mr Davis said CCA would be well positioned to compete in the beer market in two years.
"That's a long time to wait, but what we do know is the international brewers will be looking for alternative forms of distribution and we think we offer that," he said.
"If you're an international brewer, you have to ask yourself: why would you want your competitor to sell your brands in another country?"
Read more: http://www.news.com.au/business/coke-follows-up-on-beer-market/story-e6frfm1i-1226159785718#ixzz1a7Pj8zgs
7 Oct. 2011