Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Famous Chinese brewery to open 1st overseas plant
The brewery exports beer to over 70 countries around the world. The overseas plant is expected to expand its share in the southeast Asian and European market, according to a statement from the company.
The plant will create hundreds of local jobs and produce about 200,000 liters of beer each year. It will be completed in 18 months and put into operation in 2013, said Jin Zhiguo, chairman of the brewery.
Economic and cultural exchanges between China and Thailand has been growing rapidly, laying foundation for Chinese companies to invest in Thailand, said Li Qun, mayor of Qingdao on China's east coast where the brewery is based.
Chinese investment in Thailand has been growing. China invested $830 million in Thailand in the first eight months of this year, exceeding the total investment last year, said Guan Mu, Chinese ambassador to Thailand, adding that Sino-Thai bilateral trade reached $49.4 billion in the first nine months of this year.
17 Oct. 2011