Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
BrewDog reveals major expansion plans for 2012
The Fraserburgh-based brewer had already submitted planning permission for a new ?6.5m ($10.22m) low carbon brewery, following a customer-funding of over ?1.5m ($2.36m) through Equity for Punks.
The brewery, which will be located at Balmacassie, on the outskirts of Aberdeen, is expected to be operational by October 2012.
The company has also bought a field adjacent to the location, with plans to expand the facility further to meet the demand for its beers in future.
The 3000sqmt Balmacassi brewery will house energy efficient craft brewing equipment and will create 25 new jobs immediately, rising to over 75 over the coming five years.
The brewery will have an initial capacity of 100,000hl per annum, which is expandable to 500,000 per annum, a 4-vessel 100hl Brewhouse with a heat recovery system, 27 existing fermentation tanks, ten new 400HL FV tanks and a new bottling line.
The brewery will give the company ten times the brewing capacity, according to BrewDog co-founder James Watt.
The company still owns the Pottorton land and will use it to grow its own malt and some soft fruits for a special 'BrewDog Estate' beer slated to be released once a year.
BrewDog also has plans to invest ?1m ($1.57m) to grow its bar business in 2012. The BrewDog Newcastle bar will be at 16 Dean Street. The company recently concluded a deal for the premises and expects to begin work soon.
Work is about to begin on BrewDog Camden. The bar is anticipated to be open by the 10 December. The bars mark BrewDog's fourth and fifth venues, with first three being BrewDog Aberdeen, BrewDog Edinburgh and BrewDog Glasgow.
20 Oct. 2011