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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

drinktec

UK. Roger Martin to hand over reporting / conference business

Roger Martin, the industry wide known publisher of „The Brewing Raw Materials Journal“ and organizer of the „World Barley, Malt & Beer Conference“, announced, that as from 24 October 2011 both businesses will be taken over by new owners. Roger, who had announced his retirement during the last edition of the conference in Prague in March 2011, found Nikolaus Bormann and Matthias Wree and their company RMI Analytics, to take over responsibility from him after that date.
Nikolaus is providing consultancy services to farmers and bio-energy industry following 3 years as a management consultant with McKinsey & Company. Matthias has 5 years with the procurement department of SABMiller and 4-5 years as a commodity trader with Alfred C. Toepfer in Hamburg and Singapore.
The next World Barley, Malt &Beer conference, which has regularly been sponsored by GlobalMalt, is scheduled to take place in 2013 and will still be organized in close co-operation with Roger, he assures.
Nikolaus and Matthias commented on the transaction: “We are very pleased to have agreed with Roger to continue and further develop his highly recognized report and conference. We thank Roger for his confidence and support and we are looking forward to build on and to enhance his extraordinary reputation.”
21 Oct. 2011

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