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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Tanzania brewery deal has hangover

East African Breweries Ltd said yesterday that the sale of its 20% stake in brewing giant SABMiller's Tanzanian unit, expected to raise 121.5-billion shillings (R562-million), was delayed indefinitely.
The sale, which followed East African's move to go it alone through purchase of a controlling stake in Serengeti Breweries, was scheduled to have started yesterday and run to November 11.

"EABL confirms that, though approval of the Capital Markets and Securities Authority was received on October 17, the public offer will not open on October 24," the Kenyan-based brewer said in an advertisement published in the state-run Daily News newspaper, without disclosing reasons for the delay.

An SABMiller official confirmed the delay, saying the process was awaiting approval of documents by all parties, including Tanzania's capital markets regulator.

25 Oct. 2011

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