The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
New name, same great innovations
Now part of Pentair, the former Norit Clean Process Technologies companies, Haffmans, Norit Process Technology, S?dmo and X-Flow present themselves at the Brau Beviale 2011 with an even broader, more innovative and deeper array of products. Pentair Food & Beverage’s booth 6.321 will focus on latest innovations and proven solutions that help breweries and beverage producers assure product quality, reduce operating costs and support a sustainable future. In addition, customers and business partners will gain an insight on Pentair’s service capabilities, including remote service as a secure tool to reduce plant downtime.
Quality Assurance – Process Excellence
Pentair Haffmans’ wide range of state-of-the-art quality control equipment provides brewers and beverage producers with optimal process control. At Brau Beviale 2011, Pentair Haffmans will showcase an innovative modular design of the In-line CO2 Gehaltemeter and the new In-line O2 Gehaltemeter OGM Ultra Pure. The OGM Ultra Pure measures the oxygen (O2) content of ultra pure carbon dioxide (CO2) gas, which makes it especially suitable for use in CO2 recovery plants.
Pentair S?dmo will present its new overflow valve series, DSV Complete mix proof valves and IntelliTop 2.0® control unit, all of which contribute to a highly efficient and advanced operation. With innovative concepts for high gravity brewing Pentair S?dmo opens up new possibilities for brewers to increase brewing capacity without investing in brew house, tank or filter capacity expansion.
Reduce Operating Costs and Support a Sustainable Future
Reducing a plant’s water footprint is one of the hot topics in the brewing and beverage industries. Pentair Process Technology sets the standards with the third generation Beer Membrane Filtration (BMF) system. With the BMF-18, the back flush is a soak flush that significantly reduces water consumption while achieving the same result. The BMF-18 also has the ability to reuse chemicals in the cleaning procedure, which reduces the chemical consumption by 30 percent. Both improvements are part of any BMF-18 delivered today and are available as retrofit packages for existing filter lines.
Another product highlight is Pentair Haffmans’ gas washer that helps reduce water consumption in the CO2 recovery process by 70 percent. In addition, Pentair will present state-of-the-art water management solutions, including aerobic and anaerobic membrane bioreactor (MBR) technologies, for the brewing and beverage industries.
From Waste to Energy
Using renewable energy sources is a sustainability hot topic that Pentair is addressing. Pentair Haffmans’ state-of-the-art biogas upgrading technology makes it possible to recover 100 percent of the methane, thus eliminating the environmentally harmful ‘methane slip’ that usually occurs when other upgrading techniques are used. In addition, the recovered CO2 by-product can be sold as a useful product.
Learn more about Pentair’s latest innovations and proven solutions that assure product quality, reduce operating costs and support a sustainable future at Brau Beviale, Booth 6.321.
ABOUT PENTAIR, INC.
Pentair (www.pentair.com) is a global diversified industrial company headquartered in Minneapolis, Minnesota. Its Water Group is a global leader in providing innovative products and systems used worldwide in the movement, treatment, storage and enjoyment of water. Pentair’s Technical Products Group is a leader in the global enclosures and thermal management markets, designing and manufacturing thermal management products and standard, modified, and custom enclosures that protect sensitive electronics and the people that use them. With 2010 revenues of $3.0 billion, Pentair employs more than 14,000 people worldwide.
Pentair Food & Beverage
Sjoerd van der Sterren, Marketing Manager
T +31 77 323 23 35
E [email protected]
28 Oct. 2011