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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Heineken N.V. to propose changes to Supervisory Board

Heineken N.V. announced today that it will propose to the Annual General Meeting of Shareholders (AGM), to be held on 19 April 2012, to appoint Mr Hans Wijers as member of its Supervisory Board for a four year term. The intention is that Mr Wijers will become a member of the Audit Committee at the 2012 AGM and succeed Mr Kees van Lede as Chairman of the Supervisory Board at the 2013 AGM.

Mr Wijers (1951), a Dutch citizen, is currently the Chairman of the Board of Management and CEO of Akzo Nobel N.V., the world’s largest paints and coatings company and a major producer of speciality chemicals. He will retire from this position in April 2012. Before joining AkzoNobel, Mr Wijers was a Senior Partner and Chairman of the Dutch office of the Boston Consulting Group and served as Minister for Economic Affairs in the Dutch government.

Mr Wijers is a graduate of the University of Groningen and was an Assistant Professor of Economics at the Erasmus University of Rotterdam (where he received his PhD in economics). He is Non-Executive Director at Royal Dutch Shell PLC, a member of the European Roundtable of Industrialists and a Trustee of various charities.

To keep the Heineken N.V. Supervisory Board to the agreed upon size of 10 members, Mr Jan Michiel Hessels will step down from the Supervisory Board at the AGM on 19 April 2012.

2 Nov. 2011



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