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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Watch Out, San Miguel: Wine Picks Up in the Philippines

Filipinos have long preferred beer — specifically San Miguel — to wine, but wine distributors believe that’s changing.

For now, the vast majority is on the cheap side. According to James Du Vivier, president of Future Trade International and Forth & Tay, a Philippines wine distributor, sales grew 20% last year, though 80% to 85% of them were of wines under 250 Philippine pesos (less than $6).

Sellers hope to see the prices rise along with the country’s income. Mr. Du Vivier cites New Zealand’s Monkey Bay, Australia’s Penfolds and California’s Robert Mondavi as wines that Filipinos could turn to next — the expensive wines from Bordeaux and Burgundy are rarely drunk in the Philippines, with fewer than 200 cases sold a year.

In March, Future Trade auctioned a 2004 Penfolds Grange at 105,000 pesos, roughly $2,400 for for six bottles. A rare, five-bottle set of Penfolds Grange, ranging from 2001 to 2005, sold for 90,000 pesos. The auction also sold top U.S. wines, including Robert Mondavi Napa Reserve Cabernet Sauvignon 2006.

In many ways, the Philippines is following others in Asia, where wine consumption has grown with the countries’ economies. Filipinos, for their part, have their own ideas about what makes a good wine.

3 Nov. 2011



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