The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
PET is Safe. Proved
This research commissioned by the Union of the Russian Brewers was carried out by specialists of the Analytical center of Lomonosov Moscow State University. The center carries out researches in the field of food-processing industry on a regular basis. It is certified by Rostehregulirovanie, has accreditation in the government environmental control field and the certificate of radiological testing laboratory.
The team of researchers headed by A. Pirogov, Doctor of Chemistry, found out what chemical substances and in what quantities transfer from PET in alcohol-containing solutions. The experiment was carried out on the basis of PET samples present at the today's market. 8% ethanol modeling beer was used as a working solution. Besides, for the proof of complete safety of PET the experiments were carried out in a more aggressive environment – in 96% ethanol heated up to 70С and irradiated by ultrasound. But the research has proved that there is no danger in PET usage even in conditions which potentially faciliate active transition of chemical substances from PET to solutions.
During the experiment the comparative analysis of results with sanitary and hygienic safety performance of the Technical regulation of the Customs Union "The Packaging Safety" was carried out.
The research results have shown that the content of normalized chemical substances are 40-170 times less than safely admissible level. "We plan to continue the experiments, but the first results have already proved that PET packaging is not a threat for health," said Erin A., Candidate of Chemistry, the experiment curator and representative of Sun InBev company.
Brewers decided to carry out the research after The Federal Service for Alcohol Market Regulations of the Russian Federation had published the Technical regulation project "On Alcoholic Products Safety." The document includes the norm of ban on PET packing use in the brewing industry. Though The Federal Service for Alcohol Market Regulations hasn’t officially announced that use of PET in the brewing industry negatively influences consumers' health, the fact that the ban on PET is included in safety clause could mislead consumers. Now, having the results of research carried out by professionals, the Union of the Russian Brewers declares that beer in PET is safe.
While business tries to struggle with injustice and to prove safety of goods for consumers, the reasons of including PET use prohibition in brewing industry in Technical regulations remain a riddle.
14 Nov. 2011