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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Russia. SUN InBev extends the line of dark beer

SUN InBev brewing company presents its innovation – Bagbier Bock dark beer. It is the second dark brand in the company portfolio in Russia.

bb-bock1Bagbier Bock is created for those who love light beer, but want a variety of taste and are ready to try something new. Just like the traditional German Bock, Bagbier Bock is a dark beer with pleasant bitterness, but unlike classical dark beer, its taste is much softer, without sharpness and tartness. Bagbier Bock has pleasant candy-hop aroma and is notable for noble dark brown color with amber tint.

Bock is one of traditional kinds of German beer, which history originates in the middle of XIII century when it appeared in the ancient town of Ainbek. Germans brew this sort of beer at the end of harvesting when barley and hop grew to maturity. Beer settled the whole winter and became a long-awaited drink on a spring holiday.

SUN InBev new brand - Bagbier Bock - will soon be available in all Russian retail stores in 1.5L PET bottles.

16 Nov. 2011



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