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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Carlsberg finds new partner to manage logistics in UK

Carlsberg has signed a five-year deal with Norbert Dentressangle, a major British transport, logistics and freight forwarding company, to handle its logistics operations in the UK.

Norbert will serve as the primary logistics partner beginning February 2012 and will oversee the brewing company's primary distribution in the UK.

The logistics firm's responsibilities include handling the flow of cans, bottles and kegs into and out of Carlsberg's Northampton brewery, and also receiving, storing and inspecting empty kegs returning to the site.

Norbert will also take care of Carlsberg's Northampton NDC, transportation of small-pack products directly to retailers' RDCs and kegged drinks into the brewing giant's secondary distribution network. It will also deliver tanked beer for major events.

Carlsberg UK will continue to distribute its own and third-party branded beverages to pub and free-trade clients via its secondary on-trade distribution network.

Carlsberg's UK portfolio features brands such as Carlsberg, Carlsberg Export and Calrsberg Special Brew.

23 Nov. 2011

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