Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Craft Beer Maker BrewDog Backed by 5,000 Investors With 10% of Shares Still Up for Grabs
The launch of Equity for Punks II has been well received with 90% of shares selling almost straightaway. Investors look to enjoy a huge ROI while benefitting from a host of special offers that comes with BrewDog's innovative shareholder's package.
BrewDog are offering lifetime discounts in all of their craft beer bars. Their venues are focused around the purity and character of flavoursome microbrews. They are the anti-thesis to the gastro pub and have become extremely popular in the UK.
Discounts are also exclusive to shareholders who want to buy beer online and enjoy BrewDog's inimitable beers at home. The company creatively label their drinks with titles like Trashy Blonde, Tactical Nuclear Penguin and Punk IPA to name but a few.
Meanwhile, they state on the website that their beer is brewed with passion rather than harmful preservatives – all drinks are 100% free of any unhealthy additives.
A spokesperson for the company commented:
'Equity for Punks was a massive success for everyone the first time around. Now it's back and better than before. We have already had a great response and as soon as that final 10% is snapped up, we can really start to get excited about the second phase of our revolution!'
Partly owning BrewDog enables shareholders to have an authoritative say in business decisions and attend what the company promise to be 'legendary' annual general meetings. A welcome pack including an official BrewDog ID card is also part of the offer but the real clincher is how this company seems destined for success.
Depending on how much people want to invest in BrewDog, they can qualify for even more special offers from the Equity for Punks II business model.
The company are making real advances both with their bars on the ground and with their marketing of beer online. With 10% of shares still available you can embark on what promises to be a famous journey with BrewDog – just visit www.brewdog.com/equityforpunks to find out more.
BrewDog has been exciting imaginations since 2007 and is Scotland's largest independent brewery.
All their beers are made from fresh natural ingredients; they use no preservatives, additives or pasteurization.
The company is dedicated to making cool, contemporary and progressive beers showcasing some of the world's classic beer styles. All with an innovative twist and customary BrewDog bite.
BrewDog is about breaking rules, taking risks, upsetting trends, unsettling institutions but first and foremost, great tasting beers.
23 Nov. 2011