10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Pentair Haffmans launches In-line CO2 Meter AuCoMet-i
With more than 31,000 visitors from all over the world, this year’s Brau Beviale in Nuremberg, Germany has been the perfect platform for Pentair Haffmans to showcase its latest innovation: the In-line CO2 Meter AuCoMet-i, which will once again set standards in terms of quality, handling and ease of maintenance for CO2 quality control equipment.
In the beer and beverage industries, the content of dissolved CO2 is of utmost importance to the quality, taste and flavor stability of the product. This is why breweries and soft drink manufacturers continuously control and measure the CO2 content during production. Pentair Haffmans’ In-line CO2 Meter AuCoMet-i enables a fast and accurate determination of the CO2 content in beer and carbonated beverages based on Henry’s Law. It can be built into the production line at any location where the determination of dissolved CO2 is required, typically after filtration, carbonation and/or blending and before filling. Up to 500 measurements can be stored in internal memory.
Unlike previous generations, the AuCoMet-i has a separate control unit that can be field or panel mounted. This offers the operator maximum flexibility to position the control unit at a location that allows optimal access to the operating panel and the display. In addition, due to its modular design, the system can easily be extended with an oxygen (O2) sensor. Special attention was given to the construction of the CO2 sensor, which resulted in a maintenance-friendly design. The lifetime of wear parts is greatly increased with the new generation In-line CO2 Meter, which results in longer service intervals. Moreover, the new CO2 sensor design allows service to be executed in less than 30 minutes. Pentair Haffmans’ AuCoMet-i offers maximum availability against the lowest total cost of ownership.
When used in combination with Pentair Haffmans’ CO2 dosing unit, the AuCoMet-i determines the content of CO2 and, through embedded software that allows for direct communication, the CO2 dosing rate can immediately be adjusted if necessary. Along with CO2 dosing unit and static mixers, the AuCoMet-i is part of Pentair Haffmans ‘Carbo Controller’, a fully automated plug and play unit that allows for accurate CO2 injection, ‘bubble free’ CO2 dissolving and thus perfect total CO2 process control.
These innovations and applications make the new Pentair Haffmans’ In-line CO2 Meter AuCoMet-i a more sophisticated product that meets the ever increasing requirements of today’s brewing and beverage industries.
ABOUT PENTAIR, INC.
Pentair (www.pentair.com ) is a global diversified industrial company headquartered in Minneapolis, Minnesota. Its Water Group is a global leader in providing innovative products and systems used worldwide in the movement, treatment, storage and enjoyment of water. Pentair’s Technical Products Group is a leader in the global enclosures and thermal management markets, designing and manufacturing thermal management products and standard, modified, and custom enclosures that protect sensitive electronics and the people that use them. With 2010 revenues of $3.0 billion, Pentair employs over 14,000 people worldwide.
25 Nov. 2011