Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
InBev Set to Win Approval for Brazil Beer Sales During World Cup
Vicente Candido, sponsor of a special World Cup bill, said the government has enough support in Congress to lift a ban on the sale of alcoholic beverages in stadiums during the tournament. He expects the proposal to pass both houses of the government-controlled legislature early next year.
The announcement marks a breakthrough after weeks of standoff between the five-time world champion and the global soccer authority FIFA on issues stemming from an accord signed when the World Cup was awarded to Brazil in 2007. InBev last month extended its beer sponsorship for the FIFA World Cup through 2022.
“Evidently we have to and will comply with the agreement,” Candido, a lower-house legislator of the ruling Workers’ Party, said by telephone from Brasilia. “In the culture of Brazil, a tropical country of football and carnival,” it makes no sense to prohibit the sale of beer in stadiums, Candido said. “It’s not a problem.”
FIFA this year balked at Brazil’s demands to grant students and the elderly discount tickets to the matches, as is required under national law. The two sides have also squabbled over intellectual property right enforcement and public security.
“FIFA is very strict, very rigid,” said Candido.
1 Dec. 2011